In this practical and fascinating follow-up to their behind-the-scenes look at America's most powerful and influential class, authors Jim Taylor, Stephen Kraus, and Doug Harrison reveal insights and indispensable techniques to help salespeople and marketers hone in on wealthy customers, pique their interest, and earn their trust--and repeated business. The New Elite leveraged unprecedented research to reveal what motivates the wealthy class, how they think, where they shop, and how they really spend their money. Now, based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton, Selling to the New Elite explains what the truly rich want from brands, what they expect from the marketplace, and how their changing purchasing patterns could mean big business for you. Including eye-opening stories from mutually satisfying interactions between salespeople and affluent buyers, the book showcases the best practices that have led to hundreds of successful sales and incorporates exercises that allow you to apply the information in your own context. By helping readers win over the wealthiest customers, this one-of-a-kind guide offers the key to becoming rich yourself.
Über den Autor Dr. Jim Taylor
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James Taylor is a graduate of the University of Maryland and the Johns Hopkins University Writing Seminars and co-founded Dolphin-Moon Press in 1973, making it one of Baltimore's oldest small press publishing houses. For nearly a decade, in the late 1980s and early 1990s, Taylor was literary chairman to the Baltimore Mayor's Advisory Committee on Art and Culture and was a member of the Maryland governor's panel choosing the state's poet laureate. In 1999 he co-founded with Dick Horne the American Dime Museum in Baltimore, a museum that was part of Victorian recreation and part homage to circus, carnival and dime museum culture; Taylor dissolved his partnership with Horne in 2003. Almost immediately, he began work on reestablishing his own museum attractions in Washington, DC, in the Palace of Wonders, which opened in 2006. He has given countless readings of his work both here and abroad and has been featured internationally on numerous occasions on TV, radio, and in print in connection with his own writing, his museums, and Dolphin-Moon Press. He has also served as a historical consultant to numerous television productions in his capacity as a variety arts historian. He has three books of poetry and fiction to date: Tigerwolves, Tricks of Vision, and Artifacture (featuring illustrations by half a dozen artists). His Shocked and Amazed! - On & Off the Midway, published through Dolphin-Moon since 1995, is the world's only journal devoted to novelty and variety exhibition and life in the sideshow; in 2002, Lyons/Globe Pequot Press published a "Best Of" Shocked and Amazed! In his private life, he has worked for the state government of Maryland since 1975, and for 25 years, beginning in 1984, he was an Associate Professor of English at the Dundalk Campus of the Community College of Baltimore County.
