A riveting, insider's look at the creation and evolution of the like button, and what it reveals about business, technology, and innovation--and us.
Over seven billion times a day, someone taps a like button.
How could something that came out of nowhere become so ubiquitous and so familiar--and even so addictive? What problem does it solve for people, and why does a "like" feel so good? And by the way, who invented the like button in the first place?
In Like, bestselling author and renowned strategist Martin Reeves and coauthor Bob Goodson--Silicon Valley veteran and participant in the invention of the like button--take readers along on a fascinating quest to find out what's behind the world's friendliest icon. It's a story that starts out as simply as a thumbs-up cartoon but ends up presenting surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future.
But this isn't just the story of the like button. It's so much more.
Using the origin story and evolution of the like button as a jumping-off point, the authors take readers on a fun and fascinating journey through the world of business, offering smart and surprising insights into technology, innovation, creativity, invention, and even us.
For such a small and unassuming invention to take on such scale and power, it must be tapping into something very, very big.
Über den Autor Reeves Martin
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Martin Reeves is a Senior Partner and Managing Director at BCG and a globally recognized thought leader in business. He is a coauthor of Your Strategy Needs a Strategy and has also written articles for Harvard Business Review, MIT Sloan Management Review, Strategy Science, Nature, and Science. He is Chairman of the BCG Henderson Institute, BCG's internal think tank, and has led numerous strategy assignments across industries, including consumer goods, high tech, industrial goods, healthcare, extractive industries, and financial services. His current research themes include strategy and AI, organizational stamina, business ecosystems, and a template for the new learning organization. Reeves holds a triple first-class MA in natural sciences from the University of Cambridge and an MBA from Cranfield School of Management. He also studied Japanese at Osaka University and biophysics at the University of Tokyo.Jack Fuller is a former Special Project Manager at the BCG Henderson Institute and the founder of Casati Health, a company that reimagines mental and physical health. He is the author of numerous business articles on topics including purpose, strategy games, transformation, play, and goal setting. He has also worked with a range of BCG clients, focusing on brand strategy, customer journey mapping, and innovation. Fuller has appeared on UK Channel 4's Sunday Brunch as a guest philosopher, on Australia's Radio National Life Matters, and as a speaker at conferences on the humanities in Sweden, Italy, the United Kingdom, and Australia. He holds a degree in neuroscience from the University of Melbourne, where he contributed to research in Human Brain Mapping and Brain, Behavior and Evolution, as well as a master's degree and a doctorate, both in theology, from the University of Oxford, where he studied on a Rhodes Scholarship.You can find more about Martin Reeves and Jack Fuller on Twitter at twitter.com/MartinKReeves and twitter.com/jackmfuller.
