Analysing the trends that are emerging in sport enterprises such as advancements in technology and social media, the authors of this illuminating book tackle the issue of how to create new opportunities in such a changing industry. Providing valuable reading for sports business scholars, this book draws on examples from inventive companies as well as inspirational sports leaders and illustrates the various drivers behind innovation. Addressing the need for a culture of innovation within sports enterprises, the authors reveal sustainable ways for companies to stay ahead of the game in an increasingly competitive global sport market.
Über den Autor James Skinner
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James Skinner is the Director of the Institute for Sport Business and Professor of Sport Business at Loughborough University London, UK. His primary research interests are in leadership, culture and change in sport.Bob Stewart is a Professor of Sport Management in the College of Sport and Exercise Science at Victoria University, Australia. His primary research interests are in the field of sport policy, culture and the regulation of sport.
